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If you are on the look out for a buyers guide before going on your next shopping spree, here's something that can help you make a smarter choice!  We all know there are buyers guides written and compiled by product experts that are served along with the newspapers and magazines. You can get a buyers guide for buying a new lip color to a new car. Usually these buyers guides tell you everything about your new buy and aren't you excited at these when they talk about the best features of a new Nokia phone or a new motorbike that is just launched? There isn't any doubt that these guides are packed with information and still are very powerful tools in today's markets. Often these guides are compiled by a publishing house and sponsored by manufacturer of products for which the guides are meant for. But let's keep in mind that most of the time these guides are nothing short of adverts in disguise.

There are several compelling reasons for these buyers guides to mimic an advertisement. One is most of the time the guides are sponsored directly or indirectly (thru advertisements) by product manufactures and so the authors cannot really write against the products and therefore have to toe the line of the manufacturers. And since there is no way that the primary players of the buying and selling game, i.e. the buyer, manufacturer or an existing consumer of the product can interact it becomes basically a one-way conversation where the buyer gets to hear all good things about the product. This is more of a biased representation of the products which it features and in most cases the authors of the guides are the company representatives or other hired people having an interest in promotion of the product.